The charity crowdfunding site will differ from similar projects running internationally by enabling people to raise funds for charitable causes by donating clicks rather than money.

Users will view advertisements of their choice to raise money for a good cause. Viewing an ad will raise as much as two euros, Charyo co-founder David Černuta has told the STA.

The site will act as a platform for bringing together charitable and community projects with people looking to support good causes, while at the same time acting as an advertising platform for businesses.

Businesses get a way to reach consumers without the danger that they will annoy web users with intrusive ads.

Four large Slovenian companies have already signed up to the project, said Černuta.

The platform is currently undergoing final testing and is expected to be fully operational by the middle of April.

It currently offers six projects to support, with each aiming to raise around EUR 1,000. The aim is to expand the number of projects available and the line-up of advertisers.

Chariyo has been created with Slovenian know-how using an idea developed jointly in the Netherlands and Slovenia, according to the startup.

Černuta explained that the idea was created when he and partner Feng Wu concluded that there was a lack of digital means of supporting socially responsible projects.

"Soon after, Google announced it will no longer force ads...that's when we figured that we could try to channel some of the corporate advertising budgets to charity," he said.

Chariyo views the Slovenian market mostly as a test case, given that its small size and high development costs limit growth. The company's sights are set foremost on Great Britain and the Netherlands.

"We wanted to see if businesses are interested in such a means of reaching out to consumers and if they're interested in being charitable. On the other hand we are gauging interest by internet users in viewing video ads as a means of supporting charitable causes. Are people willing to take 60 seconds of their time to help a cause?"