The Slovenia Times

Innovation, quality seen as key for entry on Polish market

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Quality and innovation were highlighted as key for success on the Polish market.

Maciej Radomski, CEO of pre-fabricated building elements maker Trimo, which was bought by Polish equity fund Innova in 2015, said Slovenia could indeed not compete with Polish prices, but it could offer quality and innovative products.

"The Polish are prepared to pay more for quality, but many of the three million Polish SMEs are not aware of this," said Radomski, who took over at Trimo in April after the takeover by Innova was finalised.

He also sees opportunities for more exports of low-price products from Poland to Slovenia. He highlighted Polish pushchairs that are comparable to similar Italian-made products yet available at half the price.

Radomski therefore believes the two countries' business cooperation could be boosted if the two countries were better promoted and if Poland were not that focussed on bigger markets.

In Slovenia, Poland is considered out-of-date, while Polish companies often forget that Slovenia despite its small size has a dynamic economy, relatively high purchasing power and could be used as a gateway to the markets of former Yugoslavia.

Radomski believes Slovenia better uses the potential of the 38.5-million Polish market than the other way around.

Poland is Slovenia's sixth most important export market. Exports to the country have been constantly rising, going up by almost 10% last year alone, show data from the Chamber of Commerce and Industry (GZS), which organised today's event.

In 2015, Slovenia exported almost EUR 817m worth of goods to Poland while importing over EUR 623m, which makes Slovenia the tenth most important export market for Poland.

Slovenia mostly imports motor vehicle parts, tobacco products, medicines and car tyres from the country, while it exports medicines, cars, motor vehicles parts and steel products.

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