Turning the challenge of digital transformation into business opportunity
As he points out, they execute digital transformation for large and multinational companies in Slovenia and the CEE region.
TST: How would you define your business?
Gašper Fečur: A very important part of our business is digital consulting, where we advise companies on the key steps that have to be undertaken in their digital transformation journey. By doing this, we help companies to understand the impact of digital on their business capabilities and how they can transform and implement new business models that can help them gain new revenue streams.
After defining their digital strategy, we help companies to establish an innovation environment that consists of existing business processes and introduces some new ones that are essential for digital business. At this stage, we can offer companies digital products, services or even certain business skills in order to drive this initiative in the right direction. For example, the WAGA platform enables companies to implement new products, services or even digitalise existing core services in a very short time.
TST: How do you execute the process of digital transformation in a company?
GF: First, we discuss with the management what kind of transformation they would like to execute. Would the company like to change their business model or Go-To-Market approach? Based on this analysis, we prepare a digital transformation strategy for the company. In undertaking a digital transformation we need to be very careful not to jeopardise the operations of the existing business. To accelerate change and encourage enterprise thinking, companies are adopting design principles that facilitate rapid local decision making. With this purpose, we introduce a parallel digital unit that is supported by a digital service backbone and therefore we establish an environment where companies can develop, test, implement or even fail in their new digital business models. All these units or programs within industries are differently structured and managed.
TST: What is the future that digital will bring and how strong is Slovenia in this field?
GF: In the near future - driverless cars and trains, flying drones that deliver our packages, the internet through your contact lenses, sensors in your clothes, computer screens that fold like handkerchiefs, as well as desktop fabrication through 3D printers. The internet of things has the potential to connect 75 billion people, devices and things by 2020!
We observe that Slovenia is noticing the digital transformation agenda and trying to adapt to digital business models. We are working with some of the biggest Slovenian companies that are aware of the upcoming changes in the business environment and business streams. We consult on different digital transformation topics and most of the companies are really focusing on new go-to-market approaches and not so much on new business models. I may add that we are working with the biggest Russian telecommunications operator where they would like to change the structure of their revenue streams. In doing this, they are implementing new products and services that are based on new digital business models and not so much on go-to-market approaches. If they succeed in their initiative it will have a significant impact on their long term future.