Running until Saturday, the Natour Alpe-Adria fair will also include a tourism exchange and a series of accompanying events.

In one of the highlights, the award for quality and excellence in the region will be presented to best providers of most innovative tourism packages for activity holidays in natural environments.

Such offerings will be showcased by the Slovenian fishing, mountaineering, kayaking and tourist farm associations, Forest Service, the Slovenian Tourist Board and local tourism associations, among others.

Activities will also be available at the fair, including a climbing rock, zip line and a miniature ski jumping hill for children.

The fair is expected to be launched officially by Economy Minister Zdravko Počivalšek.