The world famous Zsolnay porcelain factory is rich in tradition and history. Starting in 1853, the work of its owner, Miklós Zsolnay, made an early and lasting impression. His successor Vilmos Zsolnay received the golden medal at the 1878 Paris World Fair. The tradition, knowledge and skills are passed from generation to generation, making sure that Zsolnay porcelain, formerly present only at the most exquisite dinner tables, has become a modern staple and the trademark of ECOC Pécs 2010.