7

Moreover, some 400,000 or 4% of Slovenian internet users buy online every three months, said Robinšak while presenting a poll that included 15,000 respondents at an event dubbed Online Store of the Year in Ljubljana on Thursday.

Some 16% of Slovenian online shoppers turn to foreign stores like Amazon or Ebay, he added.

Valicon boss Zenel Batagelj said that Slovenia's online market was about a decade behind Germany's but still some three years ahead of Croatia's and Serbia's. He believes the markets of these two countries are a great opportunity for Slovenian companies.

The event organised by online price comparison engine Ceneje.si has brought together some 150 online shop representatives. In the evening, awards will be handed out to the best online shops in the country with some 50 companies vying for the honours.