The special MOSS internet usage survey by the Slovenian Advertising Chamber found that 5.21% of internet users make online purchases on a weekly basis. Monthly purchases are carried out by 15.88% of internet users, whereas 26.83% of users make purchases several times a year.

A little less than 23% of users make purchases only rarely, while 29.59% do not buy online at all, the MOSS internet user survey carried out by the pollster Gemius Adria found.

Men are more frequent online shoppers, accounting for 53% of all internet users who have made online purchases. The most inclined to making purchases are people aged 30 to 45, the survey also found.