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Simobil acted in an innovative, courageous, surprising, decided and uncompromising fashion and it was also deliberate and committed with just the right amount of reason and heart in 2013, the chamber wrote as it justified the award.

According to the eight-strong judging panel, Simobil is a company that understands the importance of a trademark and all marketing activities that make one up.

Simobil, which persuaded the judges with its marketing strategies that were successfully targeted at various audiences, competed for the award with the food group Droga Kolinska/Atlantic Grupa, retailer Spar Slovenija and telco Telekom Slovenije.

Meanwhile, Medja, who has been in advertising for over two decades, made an impact last year by establishing the Design Forward accelerator aimed at helping young companies with designing and launching their products on the market.

Medja creates conditions for boosting companies' value through his example. He does this by highlighting the importance of advertising, ensuring that the field gets the place it deserves, the judges said in the explanation.