Air France seeks to attract business travelers to its medium-haul network


Since unveiling its new long-haul offer, the Company is pursuing its move upmarket on its medium-haul network with an investment of 50 million euros. Air France has listened to its customers, questioned travel managers and collected feedback from close to 10,000 people in building its new offer.

"Winning the preference of each of our customers on departure from Europe by repositioning Air France among the world's leading airlines in terms of products and services is a strategic priority of the Perform 2020 plan", stated FrédéricGagey, Chairman and CEO of Air France.

A new more comfortable seat

Starting in April 2015, Air France will gradually introduce a completely redesigned seat on board its medium-haul fleet. The seats, upholstered in high-quality leather in all the cabin classes, will offer optimum travel comfort, ideal for working, resting or enjoying a meal before arriving at destination.

The new seat will be fitted out on 24 Airbus A319s in the first half of 2015. It will subsequently equip 25 Airbus A320s during the first half of 2016. In total, 7,800 seats will be installed.

A more gourmet dining offer

In Business class, even on the shortest flights, passengers will be offered a full breakfast in the morning (coffee, tea, fruit juice, bread and pastries), a snack or cold meal at other times of the day. Service on longer flights will be modeled on that of long-haul flights. A welcome drink, hot meals, wine service, gourmet coffee and liqueur will be offered. On all flights, warm pastries and crusty bread will be served directly from the oven.

In Economy, on short flights, all customers will be offered larger croissants, a choice of sweet or savoury items or more gourmet sandwiches depending on the time of day. On longer flights, passengers will be able to enjoy a hot meal. Throughout the flight, a wide selection of beverages (with or without alcohol) will be available in all cabins.

Stay connected on board!
Air France, in partnership with Orange, will shortly be offering customers the possibility to surf the internet, read emails, watch live TV or a series, with an inflight WiFi service. As from summer 2015 and during a three-month trial phase, Orange and Air France will offer fee-paying Wi-Fi access on board two Airbus A320s on the short and medium-haul networks.

Business travelers at the heart of Air France’s special attentions

In terms of fares, Air France has designed a new tailored offer dubbed “Economy Flex” for business customers. Tickets will go on sale in January 2015 for flights starting in April 2015. Efficiency, rapidity and total flexibility guaranteed.

– Tickets are modifiable and refundable at no extra charge*;
– Customers can take a flight earlier than initially scheduled**, the same day, at no extra charge;
– Access to the Skypriority services for a quick and easy airport experience;
– On board, passengers are systematically allocated seats at the front of the Economy cabin, allowing them to board and disembark in priority;
– A new offer that can be fully combined with the other available fares. For example, a customer can reserve an “Economy Flex” fare on the outward flight, and make the return flight with a “Mini” fare.
– An item of hold baggage weighing no more than 23 kilos is authorized free of charge. One bag and an accessory (handbag, laptop, camera) not exceeding 12 kilos can be carried in the cabin;
– Possibility to earn Miles as part of the Flying Blue frequent flyer program.
 

Air France airport hub, Paris-Charles de Gaulle, rewarded “World's Most Improved Airport”

Skytrax recently awarded Paris-Charles de Gaulle as “World's Most Improved Airport”. Voted on by passengers from all over the world, the prize goes to the airport that made the most progress in terms of service quality and customer satisfaction.

In the general ranking done by Skytrax, Paris-Charles de Gaulle won 34 places in one year, from the 95th to the 48th place. This is also the first time that the airport reaches the Top 5 in the world for shopping and the Top 10 for the quality and diversity of its services. In addition, Hall M of Paris-Charles de Gaulle’s Terminal 2E reached the 6th place among the world’s best terminals. These results demonstrate the progress that the airport has made over the past months:

• In terms of overall satisfaction, Paris-Charles de Gaulle Airport improved twice as fast as any of its competitors between 2010 and 2014. At the end of 2014, 89.8% of all Paris-Charles de Gaulle passengers were satisfied*;
• Innovation in welcoming foreign and in particular Chinese passengers drew a very positive reaction, and the airport was recently awarded “Welcome Chinese” certification by the CTA (China Tourism Academy), the equivalent of the Ministry of Tourism in France;
• The smooth flow at security checkpoints is another reason for satisfaction, with the airport showing up as the European leader over more than four quarters in ACI (Airport Council International) surveys;
• Lastly, passengers today are very happy with the comfort in boarding lounges, where the atmosphere has been upgraded and free Wi-Fi made available to all passengers.