"Conventa is the only such trade show in the world where 85% of the invited guests are new," Miha Kovačič, director of the Slovenian Convention Bureau organising the event, told reporters.
He said that they turn away more than 60% of the registered invited guests in order to make the organisation of the event as high-quality as possible.
Focusing on New Europe, the event is intended for B2B meetings, conferences and motivational travels.
The exhibitors will be able to showcase their offerings to 253 international event organisers from 39 countries, 43 among them from the region and about 60 Slovenian event organisers.
The invited guests and providers agreed 4,000 meetings, which Kovačič described as an excellent result.
Coventa's development was also hailed by the Slovenian Tourist Board (STO), which aspires to best position Slovenia on the global map of convention tourism.
This type of tourism generates a high value added and multiplier effects. It is also seen as important in the efforts to spread tourism more evenly throughout the year and decentralise it.
Nevertheless, Tatjana Radovič from the Ljubljana Tourism Board, noted that convention tourism was centred on Ljubljana with results showing a high level of satisfaction among the convention guests.
On average this type of visitors spend three times the money spent by those who travel for leisure. Many conference guests extend their stay in Slovenia by combining it with their holiday, said STO official Karmen Novarlič.
Apart from the trade show, the Conventa 2020 platform also features Conventa Crossover, a festival of events and experience marketing, Conventa Trend Bar, a series of educational events, Conventa Tech & More for new ideas and Conventa Young Talents, said Gorazd Čad from Toleranca Marketing.