Digital advertising on the rise in Slovenia

Ljubljana – Investment in digital advertising is on the rise in Slovenia and will see a 15% growth in this year. On average, an advertiser will invest EUR 546,000 in this type of advertising, shows a survey by pollsters iPROM and Valicon on the attitude of Slovenian companies towards digital advertising in 2022. The most funds, 31% of total investment or around EUR 170,000 per advertiser, is allocated for display advertising. Last year EUR 137,000 was invested in this type of ads. About 20% of resources goes for advertising on…

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