Media’s advertising revenue down 10% last year

Ljubljana – Total revenue from advertising in leading media in Slovenia dropped by a good 10% to EUR 250 million in 2020 compared to the pre-Covid year 2019. The biggest drop was recorded in outdoor advertising and the smallest in print media, according to an annual report compiled by the magazine Marketing Magazin. Advertising revenue of print media has been falling for several years, and last year the biggest drop was witnessed by the newspaper Večer (-17%). Primorske Novice saw its advertising revenue drop 10%, while Delo and Dnevnik recorded…

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