Rebuilding Tourism For the Future: Project Tourism 4.0

By Tanja Bivic Plankar.

Due to pandemic and severe travel restrictions, travel and tourism are among the most affected sectors. With a massive fail of income in 2020, the tourism industry now faces the worst crisis in history, which is all the more true for Slovenia, marking a 74% drop in foreign tourist arrivals compared to 2019, ranking our country among the most affected ones in the EU. Re-establishing promotion and forming a unique voice to addressing tourists will undoubtedly be a massive and long-lasting challenge for the Slovenian tourism industry to recover, especially…

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