Počivalšek will also address the guests of Slovenia's stall at the 38th International Fair of Tourism, the biggest tourism exhibition in South-eastern Europe.

"Serbia is a very important market for Slovenia's tourism," Slovenian Tourism Board boss Maja Pak has told the STA ahead of the fair, which will feature more than 1,100 exhibitors.

Serbia is fifth in terms of the number of guests coming to Slovenia. Some 85,000 Serbian tourists visit a year, generating more than 200,000 overnights, she added. Last year, the number of guests increased by 6% and the number of overnights by 7%.

Serbian tourists like to visit Slovenia's spa resorts, spend active vacations in the mountains and visit the capital of Ljubljana. They remain in Slovenia for an average of two to three days and sleep in hotels, she added.

The skiing resort of Kranjska Gora will be in the focus of Slovenia's stall at the fair, which will feature 17 tourism companies under the motto I Feel Slovenia.

What is more, Slovenia will also set up a mini adrenaline park outside the exhibition hall, where visitors will be able to test their biking and climbing abilities.

Last year, the Belgrade fair attracted 62,000 visitors.