The campaign is to highlight the quality and diversity of the European film production.

The idea is to bring to people's attention that European films are of high quality, are coming from different countries, are diverse genre-wise and are intended for various age groups, Mateja Lapuh of the Slovenian Art Cinema Network has told the STA.

The Slovenian cinemas participating in the campaign will screen one or more films from the list of feature films that are currently available in Slovenia.

These include British comical drama Florence Foster Jenkins by Stephen Frears, a co-production by Pierre Morath Free to Run, French animated film The Little Prince by Mrak Osborne and co-production Family Film by Slovenian director Olmo Omerzu.

Also screened will be Arabian Nights: The Restless One by Miguel Gomes, the Slovenia-Icelandic documentary by Jure Breceljnik Crossing Iceland, Danish film by Tobias Lindholm War, German drama by Wim Wenders Every Thing Will Be Fine and Italian comedy by Paolo Genovese Perfect Strangers, among others.

Some cinemas will also screen Slovenian films Mama by Vlado Škarar and Nika by Slobodan Maksimović.

Kindovor will screen as many as seven films from the list plus a South Korean film The World of Us by Yoon Ga-eun to promote the diversity of art films on the global level.

Cinemas pick freely which films to screen and some added their own contents, explained Lapuh.

Apart from Kindovor, Kino Velenje, Art kino Odeon Izola, Kosovelov dom Sežana, Kino Trbovlje, Mestni kino Domžale, Kino Sora and Mestni kino Ptuj will observe European Art Cinema Day in Slovenia.

The Slovenian Art Cinema Network comprises 27 cinemas, 14 of which are included in the Europa Cinemas network. Lapuh thinks a reason why more did not join the campaign is that many cinemas have long-term programme plans.

The European Art Cinema Day project was initiated by the Paris-based International Confederation of Art Cinemas and is to become a traditional autumn event.