Picking up on Ljubljana's status as the 2016 European Green Capital, the US ride-hailing company wants to introduce Uber Ljubljana, the first in the world to offer rides in electric cars, and UberX, its most common service in Europe.

"Talks to enter Slovenia are under way, we hope to launch as soon as possible," Uber's Central and Eastern Europe director Rob Khazzam told the press on Wednesday. However, he added that the country would have to update its legislation before Uber can come to Slovenia.

The existing legislation does not support Uber's business model, which is why the Infrastructure Ministry is to draft changes to the road transport act by the end of the year.

The US company would moreover like the ministry to take into account the European Commission's recommendations on sharing economy when drafting the changes.

Uber, whose services are available in over 80 countries across the world, moreover said that its platform was adjusted to individual countries' laws. In Slovenia, only licensed drivers who will pass Uber's training will be able to drive for the company, Khazzam added.

According to him, Uber's business is simple and transparent, as users hail a ride via its platform with the app calculating the cost of the ride. Payments are made with a card to prevent tax avoidance.

Uber's Southeastern Europe director Davor Tremac meanwhile touched on the company's experience in Croatia, saying that Uber was important for tourism and not only economic growth.

In the first 24 hours of operations, people of over 40 different nationalities used Uber in Split and people of more than 70 nationalities in Zagreb.

"Uber has become a world standard. To come to a city without Uber is like coming to a hotel without wi-fi. People expect Uber," Tremac stressed.