This year's project will see children in 35 of the 450 schools involved in the project preparing traditional Slovenian meals, like millet porridge and home-made hazelnut spread, for their peers.

"We want to benefit from positive peer influence to achieve wider acceptance of healthy and locally-produced meals. Especially vegetables, whole-grain foods and soups, which are part of a healthy diet and of our cultural heritage," said Health Minister Miljoka Kolar Celarc earlier this week.

The campaign is encouraging children to eat more healthy and locally-produced food. Head of the Beekeepers' Association Boštjan Noč said that in the ten years since the first traditional Slovenian breakfast, which has now grown into Day of Slovenian Food, Slovenian beekeepers have donated more than ten tonnes of honey to schools and kindergartens.

"This is the best project beekeepers have ever launched. The number of beekeeping clubs in schools has risen from 60 to 170 and honey consumption has increased by almost 100%," said Noč and thanked the partners of the project.

State Secretary at the Ministry of Agriculture, Forestry and Food Tanja Strniša said the project was crossing Slovenian borders; similar projects are already being carried out in Austria, the Czech Republic and Hungary and even at some Slovenian embassies around the world.

The traditional Slovenian breakfast is organised every third Friday in November by the relevant ministries, the Slovenian Beekeepers' Association, the National Institute for Public Health, the Education Institute and several agricultural and food associations and companies.

The initiative for the traditional Slovenian breakfast came from the Beekeepers' Association. Slovenian beekeepers are also pushing for 20 May to be declared World Honeybee Day.