As partner in the convention and culture segment, Slovenia has put forward its biggest presentation to date. "The goal of the partnership was to raise Slovenia's image and reputation. While these categories are not directly measurable, we're certain that Slovenia has been visible as never before with all its activities," said Rozina Dolenc of the Slovenian Tourist Board.

Highlighting diversity as Slovenia's main advantage, she noted that "we're lucky to be at the crossroads of major European landscape types...and we also get cultural diversity from that".

This was also highlighted by visitors at the Slovenian stand, which focuses on spas, historical cities and sustainable tourism. Ina of Berlin said her family had not visited Slovenia yet, but found it very interesting because of its diversity.

Ania, Ina's compatriot, only traversed Slovenia on her way to Croatia, but wants to find out more about the country. "I have no idea where we'll make a stop. I just got [to the stand] and want to check out the offer," she explained.

Kerstin of Potsdam only found out that Slovenia was not Slovakia at the stand, giving the country a 50:50 chance to become her next holiday destination.

On the other hand, Yong Chin of South Korea has already been to Slovenia and plans to visit it again in December, this time with his girlfriend. "I liked it a lot," said the Korean who visited Bled, Kranjska Gora and Postojna the last time around.