For Jean-Claude Biver, President of the LVMH Watch Division, CEO TAG Heuer and CEO Zenith, Baselworld is the showcase of the entire Swiss and international industry. Karl-Friedrich Scheufele, Co-President of Chopard, states that the show continues to be the most important also in terms of brand communication. Frédéric Grangié, President of CHANEL Watches and Fine Jewelry says "Baselworld is essential to the watch industry, it enables us year on year to display our creativity and know-how to the most important opinion leaders, journalists and watch retailers."

According to McKinsey & Company, the future of watch and jewelry industry belongs to branded items, which in the watch market already account for 60 percent of sales. In the Baselworld 2017 video news, we discovered the novelties with the leading people from the world watch and jewelry brands. We reveal the stories behind the Fabergé Visionnaire Chronograph that marks a new standard of charting time; the Breitling Navitimer Rattrapante, an In-House Split-Seconds Chronograph; the first certified Pilot Watch based on the new official German Standard for Pilot watches launched by Sinn; Zenith's El Primero Range Rover Special Edition; Legendary Hermès Nantucket TPM; Czapek's "Quai des Bergues" and Grönefeld 1941 Remontoire Watch.
We discussed the development of sustainable luxury with its pioneer Chopard, Bulgari's tradition of ultra-thin movements and Romain Jerome Haute Horlogerie for the young generation. We asked NOMOS Glashütte about the drivers of their growth and TAG Heuer about their mission to Mars with China National Space Agency by 2020.

Since another challenge for the brands nowadays is being top-of-mind in a digital age, while megatrend affects businesses on the supply as well as demand sides the video news reveals that watches and jewelry executives are turning to digital when addressing brand equity, consuming luxury and even 3D printing is likely to play an important role as a prototype tool.