The Slovenia Times

Seltron declared ITM exporter of the year


Seltron has been seeing a constant mild generic growth that allows the company to develop in terms of organisation and business.

Its goal in terms of foreign markets is to win at least one new market each year.

The company exports more than 85% of its products and records above average added value per employee, which rose by another 13% in the past year.

In the last three years, the company expanded to two new markets in Europe and entered Russia and New Zealand.

CEO Marijan Hertiš accepted the award by pointing to the challenge of staff shortages. "The pool of staff is very small and we are also losing competent people," he said.

Also shortlisted for the award were internet services provider Sportradar, Novak M, a specialist in medical equipment, the Termo Shop heat pumps, and filter producer Prima Filtertehnika.

The winner was selected based on business results, efficiency of business operations, market shares on international markets and hiring, as well as the scores it received for the company's culture, motivation of staff, product development, innovation, training and proactivity on international markets.

The Spirit agency has been supporting the ITM programme since 2006. So far the programme has attracted more than 1,600 participants from 27 countries, with most of them coming from Sweden and Slovenia.

The 27 companies that participated in the programme in the first three generations entered 42 new markets in three to five years after the programme, and saw their sales revenue on foreign markets rise by 40% on average, according to Spirit.

Seltron became the sixth Exporter of the Year after Geneplanet, Xlab, Metra Inženiring, Strip's, and Špica International.


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