The start of operations for Slovenian companies on Amazon Europe had been announced for last year, but the ministry said that the deadline has been moved forward in order to provide better user experience.

Last year the ministry worked intensively with Amazon to enable Slovenian firms to do business on Amazon Europe's e-commerce platform as soon as possible, it added.

The ministry said last April that the Amazon Europe platform would be enabled for Slovenian companies soon, but then said at the end of August that the operations would start in November 2019.

"Amazon had envisaged that all required technical solutions will be implemented in the third quarter of last year, but there was a delay in order to establish a better user experience for the participating companies."

The ministry has called on all interested companies to utilise the new e-commerce channel to place their products on the market, labelling Amazon the largest such channel in the world and an exceptional opportunity for Slovenian companies.