The campaign was a show of gratitude to healthcare workers, pharmacists, shop assistants, police officers, firefighters, drivers, reporters, postal workers, taxi drivers, retirement home workers, security guards, soldiers, cleaners and waste collectors, among others.

The campaign included 30 radio stations, among them all of the most popular nation-wide broadcast radios: Val 202, Radio Center, Radio Aktual, Radio 1, Radio City, Radio Capris, Radio Ekspress, Radio Ognjišče and Radio Antena.

This is the first time in history that radio stations in Slovenia have joined forces in this way, the organisers have said.