The organisers, the market communication company Toleranca Marketing, says that the event will discuss topical issues prior, during and after the coronavirus crisis in event organisation, creative content and experience marketing.

It will be the first time that the conference will have a hybrid form, as it will be held both live at the Cankarjev Dom conference centre today and at the Hotel Slon on Friday, and on-line.

As part of the fifth annual Conventa Crossover, the Slovenian Convention Bureau will hand out certificates to companies which have distinguished themselves by organising safe events during the pandemic.

"The Conventa Crossover 2020 programme is bold, innovative and full of current topics," the organisers said, adding that the event remained the testing grounds for new ideas and exhibition of best practices in conference industry.

The participants are expected to discuss the changes brought to the industry by the Covid-19 pandemic, live and on-line events, virtual reality as a segment of events in the future and the role of technology and music.

The event will bring together representatives of event marketing agencies, advertising agencies, tour operators, hotels, event venues and catering companies, as well as artists, technicians and clients.