In the project Lords of Dirt, an international group of young artists researches the construction of everyday realities and the installation of a subject within them. Through artistic work, the otherwise passive observation of the world transforms to an act of hyper-awareness, which enables the individual to translate the multitude of exterior images into a controllable, sensually denoted system of coordinates. Lords of Dirt represents a (possible) reorganisation, appropriation and subjectivism of the informational workaday, marked by the mythology of the banal, in order to deliver it, by experiencing the reality of the artwork, into the arms of the subject again.