Ljubljana - A news portal under the N1 brand was launched in Slovenia on Wednesday by United Media. The portal will be managed by Adria News, a company established for this purpose, which is headed by Katja Šeruga, who is also the editor-in-chief of the portal.

According to United Media, the news portal at n1info.si will develop as a "professional, independent and responsible media outlet", just like the other existing N1 portals in the region.

The goal is to develop digital assets, which means that launching a new N1 TV channel in Slovenia is not planned. The investment is worth EUR 1.3 million.

"We will create informative and in-depth content, including sports and other content that will be freely accessible to readers and viewers, often in real time. N1 stands for professional, credible and - very importantly - independent journalism," editor-in-chief Šeruga was quoted as saying.

United Media CEO Aleksandra Subotić said that N1 was an example of how to gain credibility with truthful and objective information, without sensationalism and tabloid approach.

"We are confident that our team in Slovenia will soon gain the trust of citizens and become their main source of information," she added.

N1, headquartered in Luxembourg, started operating in Serbia, Croatia and Bosnia-Herzegovina in 2014. It currently employs 360 people in newsrooms in Belgrade, Zagreb, Sarajevo and Luxembourg.

It is the exclusive partner of the US media company CNN in this part of Europe. It has a partnership agreement with CNN that allows it to share articles, interviews, programmes, documentaries, photos and other online content.

Each of the separate portals operates independently and produces content for its own market, with between 1.2 and 1.8 million monthly users each.

United Media currently operates a sports television programme in Slovenia, Sport Klub, and the Cas Media marketing agency. The company's portfolio includes 50 cable TV channels, five national broadcasters, 27 online portals, five radio stations and seven printed media.