The Slovenia Times

Beauty with a Capital 'B' at Kozmetika Afrodita



When we talk about beauty, there is one name that appears over and over again - Aphrodite. But Aphrodite, or Afrodita in Slovenian, is not only the name of the Greek goddess of beauty and love, born from the foam of the sea. Afrodita is also a leading Slovenian cosmetics house - a proven, natural and trusted brand to which I have been loyal, with good reason, for many years. My mother used Afrodita products before me and now I love them too. As a Miss Universe pageant winner, I devote a lot of attention to maintaining a beautiful and healthy appearance and I choose my beauty products carefully. I like Afrodita products because of their high percentage of natural active ingredients and because they do not contain parabens, paraffin, silicones and other ingredients that are not kind to the skin. I also like the fact that they are not tested on animals. I was therefore more than happy to accept the invitation of owner and director, Danica Zorin Mijošek, to represent their new range of products made from pure gold. I visited them in Rogaška Slatina, where Kozmetika Afrodita was founded in 1970.

Beauty as a guiding principle

I have to admit that I was pleasantly surprised by my visit. Just walking into the building that would normally be known as the 'company headquarters', I was fascinated. Believe me, in the case of Kozmetika Afrodita it is more than just a 'company headquarters'. This ultra-modern building with its bright, stylish interior immediately conveys the message that beauty is the guiding principle here. This positive first impression was further strengthened when I met the 'Aphrodites' (meaning, of course, the director Danica Zorin Mijošek and her staff). I was overwhelmed by the friendly reception they gave me and above all, by the commitment and energy they put into their work. I have to admit that I was also surprised - in a good way - at the size of their product range. A special mention here goes to the big innovations that Kozmetika Afrodita has introduced in recent years. They have started to incorporate increasingly attractive natural ingredients into their product formulas, including extracts of champagne, honey, hyaluronic acid and gold.

Products worth pure gold

Gold symbolises the sun and its glittering colour has attracted people like a magnet since the dawn of time. Thanks to its rarity, its brilliance and its durability, it has been prized as a symbol of power, wealth and beauty in every culture that has ever existed. The staff of the Kozmetika Afrodita product development laboratory told me that, with the development of new technology, they are able to exploit its excellent properties, the use of gold in the cosmetics industry has taken on new dimensions. Gold is proven to be effective in rejuvenating the skin, smoothing lines and wrinkles and improving skin tone. Skin treated with gold becomes visibly smoother and has a wonderful sheen.
The products in the new GOLD 24 Ka professional cosmetics range contain tiny flakes of pure gold that give the skin a gorgeous lustre and soy isoflavones that ensure a smooth, rejuvenated appearance.
The GOLD 24 Ka range consists of four products that give astonishing results. I tried them at the Afrodita Beauty Centre, where experienced and professionally trained cosmeticians prepared a special care programme for me using gold and gold foil. I tried LUXURY AMPOULES with flakes of pure gold for all skin types, 'golden years' LUXURY DAY CREAM for normal, mixed and dry skin and 'golden years' LUXURY MASK for tired skin for the face, neck and décolleté.
My experience? An unforgettable, luxurious experience that I will prolong at home with LUXURY NIGHT CREAM. I thoroughly recommend it to everyone who wishes to experience an ANTI-AGE FANTASIA OF PURE LUXURY to 'gild their skin' and make their years golden.
Founded more than 40 years ago, with a history that I have no hesitation in calling a 'success story' and with a range of high-quality products, Kozmetika Afrodita leaves an indelible impression both on its Slovenian customers and on its many customers outside the borders of Slovenia.
It's easy when you know what you want and what makes you happy. In my case, Kozmetika Afrodita makes me happy.

Did you know that gold has following positive effects:
• reduces the breakdown of collagen and elastin, two key factors of skin strength and elasticity,
• stimulates circulation in the skin,
• reduces the level of free radicals and establishes protection against the external stress factors that cause skin ageing,
• refracts light, creating the optical illusion of brighter, younger skin and covering irregularities.

Thanks to its electric charge, gold stimulates vital energy, so skin care with gold is a privilege for the skin. For skin that wants and deserves more.


'Golden girl' Nataša Pinoza, Miss Universe Slovenia
Nataša Pinoza won the Miss Universe Slovenia title in 2006. It is no coincidence that we have chosen her to be Kozmetika Afrodita's 'golden girl', since Nataša is known for her elegant style and her dazzling appearances at public events. Despite her celebrity, her name has never been linked to scandals and she has carefully cultivated an image as a self-confident young woman who is beautiful but at the same time natural. Her natural beauty radiates personal satisfaction, which is why we believe that she will be the perfect ambassador for our new GOLD 24 Ka range.
The products in the GOLD 24 Ka range contain tiny flakes of pure gold that infuse the skin with positive energy from the hidden depths of the earth, wrap the complexion in a soft light-reflecting sheen and give it a glamorous appearance.
And that is exactly how we at Kozmetika Afrodita see the beauty of Nataša Pinoza, Miss Universe Slovenia.


Kozmetika Afrodita
Kidričeva 54, 3250 Rogaška Slatina
T:+ 386 (0)3 812 11 60.


More from Nekategorizirano