According to Izimobil CEO Metka Marinšek, the company's activities on the Bosnian market will surely bring new ideas that will also be implemented elsewhere as the company spreads throughout the region.

Izimobil wants to offer quality, simple and transparent services at affordable prices to cell phone users in Bosnia-Herzegovina, she stressed at the operator's launch in Sarajevo.

The virtual operator, offering its services through the network of m:tel, will try to win customers with a special campaign as part of which the user's account will be refilled with every received call.

In Slovenia, Izimobil was established in 2005 and has a 2.5% market share, according to the latest data of the Agency for Post and Electronic Communications (APEK).