According to a press release from the organisers, odelo is a developer and manufacturer of rear signal lights and LED lights for the automotive industry.

It produces systems and components of rear lights for the most prestigious car brands such as Audi, BMW, Mercedes-Benz, Porsche, Bentley, Ferrari, Maybach and Rolls Royce.

Based in Germany's Schwaikheim, the odelo group has six companies in Germany and Slovenia. In 2011, it became fully owned by the Istanbul-based company Bayraktarlar Holding.

Odelo employs 750 people in Prebold and expects revenues of EUR 100m in 2012. The company's long-term goal is to become one of the top manufacturers in the world on par with WCM - World Class Manufacturing.