The Austrian telecommunications group A1 has picked Slovenia as a test market for its fully digital mobile services provider. Called re:do, it is the first such provider in the country.

Re:do is part of A1, but has its own team, and A1 Slovenia says it will continue to provide the same services to individuals and companies as so far.

Mobile users will be able to switch to re:do via a mobile app and use either a digital or regular SIM card, which can be ordered by mail or bought at Petrol or OMV filling stations. Users can keep their existing number or pick a new one.

A single mobile package will be available for €15 a month, allowing unlimited calls, messages and data transfer in Slovenia, and unlimited calls and messages and 14 GB of data transfer in the EU.

Slovenia became the first market where re:do was launched on 20 February.

Alexander Kuchar, who is in charge of technology and business development at A1 Group, said the Slovenian market was suitable as a testing ground due to its strong competition and discerning customers.

A1 surveys have also found that Slovenians have very good digital skills. "If we're successful here, we'll be successful in other markets."

The goal is to attract 100,000 users in three years, said re:do CEO Iliyan Dimitrov at the pre-launch press conference.

Re:do targets people who want to run as many errands as possible online and who like to be free; re:do subscription can be cancelled any time.

Alexander Kuchar said re:do wanted to offer more freedom and transparency without hidden costs. The app is to be upgraded regularly to meet users' needs.