A regional hub for advanced digital technologies has opened at the Slovenian pavilion at Dubai Expo City to showcase and position Slovenian companies in the Middle East and North Africa region and in Asian markets.

The hub, located at the site of the 2020 World Expo, was launched during a visit by a Slovenian delegation to Dubai, as part of which a conference on advanced digital technologies was held. The delegation, visiting the United Arab Emirates between 19 and 22 March, featured 17 Slovenian companies.

The event met with good response among foreign companies, "which heralds great business potential for the involvement of our companies in the region", the Slovenian Ministry of Economy, Tourism and Sport said. The event was also attended by the Dubai World Trade Centre, with which Slovenia plans closer cooperation in the UAE market.

After the conclusion of Expo 2020, this was the first in a series of planned Slovenian business initiatives in this market. "The Slovenian pavilion is getting a strong conceptual basis that will enable the entire Slovenian economy to better access and expand its business in this market," the ministry said.

The UAE is seen as one of the leading powers in the field of digital technologies, which is why the ministry finds it all the more important that Slovenian innovative and advanced solutions are properly presented on this market.

These technologies can be used to achieve the goals of the green transition and sustainable development faster and more efficiently, which is also important in the context of promoting and positioning Slovenia as a sustainable and green country. Slovenia will also be presented in this light at the upcoming global climate conference in Dubai.

The visit was organised by the ministry, the national business development agency Spirit Slovenia, and the Slovenian Chamber of Commerce and Industry.