Dallas, the third largest city in Texas and the fourth largest metropolitan area in the US, is currently the place to be to learn more about Slovenia's investment, business and tourism opportunities while enjoying an NBA match featuring no other than Luka Dončić. A series of Slovenia-promotional events will culminate in the 7 April night matchup between the Dallas Mavericks and the Chicago Bulls.

In a bid to build on last year's successful promotion of Slovenia in Dallas, the business segment of the campaign kicked off on 6 April when the Texas Feels Slovenia event was held featuring a business investment conference and a Slovenian tourism workshop. The Slovenian delegation includes representatives of nearly 40 companies or tourist destinations, the organisers said.

Slovenia's business success stories, including in science, were showcased on 6 April, and there were opportunities for one-to-one meetings between companies or tourism providers from Slovenia and US.

A result of the Slovenian Economy Ministry joining forces with the investment promotion agency SPIRIT Slovenia, Slovenian Tourist Board, AmCham Slovenia and other partners, the events aim to spread awareness of Slovenia as a green, creative and smart country full of business opportunities and to foster further cooperation between Slovenian and US companies.

On 7 April, the delegation of 24 Slovenian companies, including those active in IT, biotechnology and the pharmaceutical industry, will visit several US companies, among them Nokia Executive Experience Center Dallas, The Point Group and Cisco Allen Data Center, and hold meetings with potential business partners from the other side of the Atlantic.

The day will end on a high note at American Airlines Arena where the I feel Slovenia Night will take place during the Mavericks' home game.

The event, organized by the Tourist Board in cooperation with the Government Communications Office and Ljubljana Tourism, will promote Slovenia during halftime and in the promotional and exhibition area. The arena will be lit up in green, and the Slovenian acrobatic dunking group Dunking Devils will spice up the wait for the second half.

The promotion will not end there as Slovenian NBA star Luka Dončić, one of the ambassadors of Slovenian tourism, is perhaps the best way to spread awareness about Slovenia on and off the court.