The Slovenian edition of the American business magazine Forbes was launched in digital form on 14 November under a licensing agreement signed with Forbes by United Media, a media company owned by United Group.

Forbes Slovenija was rolled out as one of five Forbes-licensed websites in the region, along with editions in Serbia, Croatia, Montenegro and Bosnia-Herzegovina.

The editor of the Slovenian edition is Bojana Humar, a former long-serving journalist and editor for the newspaper Finance.

"We will put people at the centre of news, analyses, stories and interviews," Humar was quoted as saying by N1, the news portal affiliated with United Media.

"We will be interested in how they think, where they get their ideas, what motivates them, what they did right and what went wrong," she added.

The website will aspire to become a valuable source of information for investors, entrepreneurs and anyone interested in the dynamic business world.

Through articles, analyses, interviews and exclusive stories, readers will be able to follow trends in the field that will help them grow their business, said the content creating team.

Apart from Humar, the team includes journalists Andreja Lončar, Marko Rabuza, Aljoša Črnko and Jan Artiček. They say they will carefully monitor how taxpayer money is spent and what decision-makers do.

In addition to business contents, Forbes also publishes different rankings, and the Slovenian edition will continue the tradition, said Humar.

Forbes is a global business media outlet which has licensed local editions in close to 80 countries.

An Amsterdam-based media and telecommunications corporation, United Group owns the telecommunication services provider Telemach, the online shopping portal Shoppster, sport TV channels Sportklub, media company Adria Media and the N1 news portal in Slovenia.