One of the largest hotels in Ljubljana, the Austria Trend Hotel has been sold to the Serbian group Agromarket, which also owns Semenarna Ljubljana, a company specialising in seed production, the news portal Property Forum has reported. It is unclear how much the Serbian group paid for the hotel.

The sale was carried out by Peakside Capital and Generali Investments on behalf of the fund Generali Adriatic Value Fund.

The business news portal Finance said that Agromarket reported the takeover of the vehicle company AVF Hotel to the competition regulator at the end of last year.

Bought by Generali Adriatic Value Fund from the Austrian company CA Immo in 2019, the four-star hotel is located along Dunajska Road and has 214 rooms and 12 suites, a restaurant, a gym, a wellness, a conference centre and an underground car park.

After a comprehensive renovation and an extension of the contract with the operator, there was significant interest among prospective buyers, Christopher Smith of Peakside Capital Advisors told Property Forum, adding that the sale was a perfect realisation of the investment project.

Generali Adriatic Value Fund, managed by Generali Investments, also owns the Tivoli Center building on Bleiweisova Road and Stekleni Dvor on Dunajska Road, as well as the Arkadia mall in Domžale.