The Slovenia Times

Virtuoso picks Slovenia as a top luxury experience for 2025

Travels
An aerial view of the Soča River. Photo: Anže Malovrh/STA

Virtuoso, the leading global network specialising in luxury and experiential travel, has picked Slovenia as one of nine must-have experiences of luxury travel for 2025.

Virtuoso's 2025 Luxe Report describes Slovenia as a "rising European gem" and an "adventure lover's playground".

"Cliff dive into the Soča River, paddle along the enchanting shores of Lake Bled and explore the depths of Postojna Cave. When snow falls, hit the slopes at Krvavec and Vogel, then unwind with a soothing soak in one of Slovenia's natural thermal springs," Virtuoso recommends travellers and adventure seekers.

Slovenia made the list alongside exclusive experiences worldwide such as unplugging in the Amazon, exploring Portugal, observing wildlife in polar regions and cruising Europe's storied waterways.

The list is based on inputs from more than 2,200 travel advisors across 48 countries who identify top trends in luxury tourism.

According to the Slovenian Tourist Board, the recognition follows the Virtuoso Chairman's Event 2024, which brought the most influential global players in luxury tourism to Slovenia in November last year.

It says that owners of prestigious travel agencies, top-selling consultants and members of the Virtuoso network were impressed by the natural beauty, hospitality and diversity of what Slovenia has to offer.

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