Until Saturday, tourism providers from countries including Nepal, India, Greece and Jordan will showcase their offerings in four sections: package holidaymakers, adrenaline addicts and active break lovers, backpackers and day-trippers.

The fair will kick off with opening addresses by the head of the Tourism and Internationalisation Directorate at the Ministry of Economic Development and Technology Marjan Hribar, CEO of fairgrounds operator Gospodarsko razstavišče Iztok Bricl, director of the SPIRIT agency Boštjan Skalar and the Alps-Adriatic Alliance Secretary General Thomas Pseiner.

Many Slovenian tourism organisations such as the SPIRIT agency for the promotion of entrepreneurship and tourism, the Slovenian Alpine Association, the capital's tourism board Turizem Ljubljana along with many travel agencies and over 100 local associations will present the country's top destinations.

This afternoon, the Turistica Faculty of Tourist Studies will host a panel on the challenges of Slovenian tourism.

The central Slovenian exhibition stand will feature EU-backed EDEN destinations (European destinations of excellence) in the context of the SPIRIT agency's continual development and tourism marketing strategy.

The Kvarner region, one of the most important tourism regions in Croatia creating as much as a fifth of the national annual revenue from tourism, is the regional partner of the Alps-Adriatic fair at Gospodarsko razstavišče.