Living in a global community with an awareness that in 2013 the market for luxury watches and jewelry reached $60 billion, which represents 20 percent of the global luxury market, internationalization of every watch or jewelry business becomes a norm rather than exception. To anticipate global needs and take on a challenge to satisfy them in 'good times' or 'bad times', one must come up with new ideas, citing Robert F. Kennedy "dream of things that never were, and ask why not? "

And here comes a once-a-year unique opportunity to show your 'idea' to the worldwide community at the event of the watch and jewelry industry - Baselworld. Since 1931, Basel has been the city of many exhibitors... Nowadays the world watch and jewelry show reveals stories of 1.500 exhibitors to 150.000 visitors, covered by 4.000 journalists worldwide. A unique walk through luxury tradition of Swiss watchmakers and tic-tac glamour of internationally renowned fashion houses is taken by buying influencers every spring.