With the aim of enhancing business oriented thinking among young businessmen and encourage them to tackle current in-company challenges, 5 teams from prominent companies from Central and Eastern Europe gathered in Bled, after they had won national competitions in solving business cases. 6-member teams from Coca-Cola HBC (Romania), Franck (Croatia), Saga Beograd (Serbia), Si.mobil (Slovenia) and Stopanska banka (Macedonia) had 24 hours to come up with solutions to a complex business case originating from a real-life situation. 

After final presentations, the international jury by Janko Medja, President of the Board of Nova Ljubljanska banka, Saša Bart, Principal at the consulting company Savjetura, from Croatia, and prof. Danny Szpiro, Executive MBA Director at IEDC-Bled School of Management, announced the winner, the team from Coca-Cola HBC Romania, who manifested the most insightful identification of issues, balanced analysis and coherent proposals according to the short term and long term solutions in  the company. Apart from an invaluable personal experience, the Coca Cola HBC team Romania won its company a two day seminar by IEDC, tailored to specific needs of the company, in the value of  20.000€.