Some of the most eminent names in marketing and tourism will be sharing their experience, knowledge and ideas. Delegates will be blown away by 12 lectures, 6 workshops and 2 heated panel discussions. This will be the best Travel Zoom yet!

Among many others, the big stage of Sheraton hotel Zagreb will host:

• Emil Spangenberg, Wonderful Copenhagen, Denmark: Strategic storytelling in an ever changing digital landscape.
• Eric Dore, Côte d'Azur, France: How Lilliput is reaching the world?
• Matthew Baker, I&I Travel Media and OutBounding.org, UK: Has the "influencer marketing" bubble burst?
• Jelena Uzelac Vasić, DNA communications, Serbia: Discover your soul mate
• Yakov Sadchikov, Oktogo in Travel.ru, Russia: The Russian travel market - challenges and perspectives
• Andraž Štalec, Red Orbit, Slovenia: From dreaming to sharing - consumer decision journey in travel
• Kevin Jackson, Vice President EMEA, George P. Johnson Experience Marketing, UK: Experience Marketing
• Creatives Joško Jureškin from agency Leo Burnett and Igor Mladinović from one of the most awarded agencies in Croatia, Imago agency

Workshops will be held on the topics:

• How to put your own social media channels to good use in turning your followers into buying customers
• Find the story in you
• Cultural Tourists: it's 2015's fastest growing market that everyone wants. How can you benefit?
• Innovative way of developing attractive tourism products
• Direct Marketing in the Digital World
• Increasing website traffic and measuring success - best practices and the biggest mistakes

Heated discussions are to be expected on the following topics:

• "Experience" marketing - experience as a marketing tool
• Who are national tourism campaigns really addressing

Check the final program here.

There are only a few seats left. Ensure yours at http://www.123contactform.com/form-1217288/Travel-Zoom-2015-Registration-Form.

More at www.travel-zoom.si