The Slovenia Times

Gorenje, Elan Best Known Slovenian Brands


Apart from the Gorenje household appliances and Elan sports goods, which were named by 43.3% and 39.7% of respondents, respectively, mass consumption goods dominate the list of best known brands.

Fructal juice was named by 24.7%, Barcaffe coffee by 20.9% and Radenska mineral water by 20.3% of the respondents.

Krka pharmaceuticals and Argeta pate were named by 19.8% and 19% of those quizzed, respectively.

Interestingly, the number of new brands is rising, but as many as 76.3% of respondents believe there are fewer Slovenian brands today than there were ten years ago.

They listed sales of companies and brands to foreigners (51.2%) and bankruptcies (35.7%) among the reasons.

The survey has also shown the consumption of products of Slovenian brands decreasing in the last decade.

Slovenian brands represent only a half of what Slovenian consumers buy today, while almost 60% of respondents said that domestic brands dominated their purchase ten years ago.

Only a third of Slovenians were buying about the same amount of Slovenian and foreign brands today as they did ten years ago.

The survey was conducted between 23 March and 2 April among 435 people under 14 years of age.


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