Some 42% of companies with ten or more employees use social media, up from 39% a year ago.

Social media use is more prevalent among big players (75%) than among smaller firms (39%).

However, medium-sized companies are quickly catching up, as 52% use social media, up from 39% a year ago.

Social networks are the most popular platform, with 41% of Slovenian firms having a profile on networks such as Facebook or Linkedin, up from 37% a year ago.

About 14% use platforms for sharing multimedia content such as Youtube or Flickr, up from 12%.

Only 9% have blogs or Twitter accounts, up a point over a year ago.

Regardless of size, about three-quarters of firms use social media to market products or boost their brand presence.

About half solicit feedback from customers, and a quarter use social media for hiring.